I would recommend every business to carry out a review of their website with Initiative2.

Granite PR, Aberdeen

Domain Ownership

SEO: Whose Website are you Marketing?

Are you wasting time and money marketing someone else's website?

Spend 1 minute going through the following checks. No-one's website should suffer from this, but many do. Does yours?

When you market your website, you are actually trying to get the associated domain name higher up in Google's search results. Even if you are unsuccessful with this, that domain name is your point of contact with the world. That is how they see your website. That is how they email you. If you were to lose this domain name, then you would be in trouble. What if you weren't even the legal owner of it?

Quickly check to see whether your domain has been set up properly, or whether you have been caught out by this common, basic mistake. The instructions are below.

  1. In your browser, go to http://whois.domaintools.com/. There are lots of other places you can search for this publically available information as well.
  2. Type your domain name (without any "www", etc) into the box. I would type initiative2.com
  3. Take a note of the Registrant. This is the legal owner of the domain name. If it isn't you or your business name, then you may have a problem.
  4. If visible, take a note of the Administrative Contact. This is who would be informed of renewals, etc. If whoever is sent such information doesn't act, then you would have a problem.

If everything appears to be OK, then congratulations. Although this is how it ought to be, so many websites fail these basic checks that your competitors are giving you a head start. However, if you would like an even bigger advantage, get in touch and I can tell you how we could help you.

But what if you have a problem? If you don't care about your website marketing, then it's not really an issue. However, you wouldn't have read this far, would you?

Domain names are probably registered in someone else's name due to laziness, lack of knowledge, or to give some commercial hold over you. Different things may have to be done to address this problem.

Usually I would suggest that you first contact whoever looks after your website. However, you may now realise that website design and website marketing are two different skill sets. That is why web designers pass clients to us. Get in touch and I can tell you how we could help you.

I hope that everything is in order with your website, but if not, at least you now know, and I look forward to hearing from you.

By Kenneth Mackay, 21st May, 2013

This is one of a series of articles that deal with common issues when promoting your business online. We hope that you found it useful. Go to our online marketing tips to see previous pieces of advice. If there are any topics that you would like covered, please let us know.

If you need to promote your business online, then contact us.