An off-the-shelf package didn't offer what we needed.

Company Secretary, John Fleming & Co.

Broken Links

SEO: Are You Linking to Nothing?

Links can be very important to a website. Not just links to other websites, but the links within your own website. These are the links in your menus and any links to other pages. However, what if these links are broken? This creates a bad impression, is a bad user experience, and is bad SEO.

Spend 1 minute going through the following check. Check that your website doesn't contain broken links.

How do you feel when you click on a link that doesn't work?

Quickly check to see whether your website's links are all working, or whether you have been caught out by this common, basic mistake. The instructions are below.

  1. In your browser, go to http://validator.w3.org/checklink/. There are lots of tools to do link checking, but this is a freely available one provided by the organisation that oversees website standards.
  2. Type your website name into the box. I would type www.initiative2.com
  3. Click the "Check" button, and wait for the results.

If everything appears to be OK, then congratulations. Although this is how it ought to be, so many websites fail these basic checks that your competitors are giving you a head start. However, if you would like an even bigger advantage, get in touch and I can tell you how we could help you.

But what if you have a problem? If you don't care about your website marketing, then it's not really an issue. However, you wouldn't have read this far, would you?

Usually I would suggest that you first contact whoever looks after your website. However, you may now realise that website design and website marketing are two different skill sets. That is why web designers pass clients to us. Get in touch and I can tell you how we could help you.

I hope that everything is in order with your website, but if not, at least you now know, and I look forward to hearing from you.

By Kenneth Mackay, 4th June, 2013

This is one of a series of articles that deal with common issues when promoting your business online. We hope that you found it useful. Go to our online marketing tips to see previous pieces of advice. If there are any topics that you would like covered, please let us know.

If you need to promote your business online, then contact us.