Visitor Statistics

Do Statistics Lie?

Do you know how many people visit your website? Do you know how they got there? Do you know what they looked at? For how long? Or are you just hoping that your time and money is having the desired effect?

Spend 1 minute going through the following checks. No-one's website should be without this information, but many are. Is yours?

There are different ways of reporting on your website visitor numbers. Anything is better than nothing. All require interpretation. Some are becoming vaguer because of privacy issues. However, never go by the number of "hits".

Your visitor statistics should tell you, as a minimum, for any date range:

  • Total number of Visitors
  • Total number of Page Views
  • Number of Visitors per Page
  • Time spent viewing each page
  • Most common pages to enter the site from
  • Most common pages to leave the site from
  • Most active countries
  • Referring Sites sending you the most visitors
  • The search enquiries bringing you visitors

There are many, many, many more statistics possible, but the above will give you much useful information.

Without knowing your statistics, you don't know whether what you have been doing is working. Are visitor numbers rising, falling or staying the same? Do enough visitors convert into enquiries and sales? Is it really worth undertaking a website redesign? Should you undertake more (effective) marketing?

If everything appears to be OK, then congratulations. Although this is how it ought to be, so many websites fail these basic checks that your competitors are giving you a head start. However, if you would like an even bigger advantage, get in touch and I can tell you how we could help you.

But what if you have a problem? If you don't care about your website marketing, then it's not really an issue. However, you wouldn't have read this far, would you?

Different things can be done to address this problem. There may be some choice; some techniques are better than others. However, not all may be available to you.

Usually I would suggest that you first contact whoever looks after your website. However, you may now realise that website design and website marketing are two different skill sets. That is why web designers pass clients to us. Get in touch and I can tell you how we could help you.

I hope that everything is in order with your website, but if not, at least you now know, and I look forward to hearing from you.

By Kenneth Mackay, 16th July, 2013

This is one of a series of articles that deal with common issues when promoting your business online. We hope that you found it useful. Go to our online marketing tips to see previous pieces of advice. If there are any topics that you would like covered, please let us know.

If you need to promote your business online, then contact us.

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