What's Happened to My Keywords?
Keyword Not Provided
If you look at your visitor statistics, you will have noticed that you no longer get good information on the keywords people used to find you. Instead Google lumps them all together under "Not Provided". This doesn't impact the number of visitors, but it does cause many people to think that they can no longer optimise their site to attract more visitors.
Google has apparently done this for security / privacy reasons. However, this has not happened overnight, and has been gradually introduced. Cynics have suggested that it is a way to force people into buying Google AdWords. Whatever the reasons, you have to deal with the impact.
Spend 1 minute going through the following. Contact whoever looks after your website marketing and ask them what effect this will have on what is being done for you.
Warning signs could include ignorance of the fact that this has been happening, or that you know more about it than them. Similarly a cavalier approach that it is not important. You should be concerned if the suggestion is to (radically) change what is currently being done on your behalf. You should also be concerned if the suggestion is to keep doing the same things, but without a plausible explanation.
If everything appears to be OK, then congratulations. Although this is how it ought to be, changes like these allow you to reassess your provider to ensure that they are not using (harmful) out-of-date techniques. If they are, then you are giving your competitors an advantage. However, to improve your position, get in touch and I can tell you how we could help you.
But what if you have a problem? If you don't care about your website marketing, then it's not really an issue. However, you wouldn't have read this far, would you?
If you have identified shortcomings with your current provider, then you will have to look elsewhere. However, you may not feel confident; after all it all seems so confusing. That is why web designers pass clients to us. Get in touch and I can tell you how we could help you.
This is one of a series of articles that deal with common issues when promoting your business online. We hope that you found it useful. Go to our online marketing tips to see previous pieces of advice. If there are any topics that you would like covered, please let us know.
If you need to promote your business online, then contact us.