It Might be Pretty, but is it Right?
How your website looks should be controlled by something called CSS. There are lots of things involved to implement this in the best way. Today we are simply interested in the question, "is your CSS correct?".
Spend 1 minute going through the following. Go to http://jigsaw.w3.org/css-validator/, enter your website, and click "Check". Don't worry; this website is run by the organisation that tries to implement and maintain website standards.
Look at the results. It might display Errors, Warnings, or a congratulations message. While not infallible, it gives a good indication of how well your CSS has been written.
If everything appears to be OK, then great. But what if you have a problem? If you don't care about your website marketing, then it's not really an issue. However, you wouldn't have read this far, would you?
I would suggest that you first contact whoever looks after your website. They should be able to fix any genuine errors and explain any that have been falsely identified and are acceptably specific to your website. Once any necessary changes have been made, repeat the above checks, just to see that everything is now OK.
In my opinion, a website that has been optimised to get it higher up in Google, shouldn't contain any errors that cannot be satisfactorily explained. If you have been marketing your website, and you have found such errors, then it is perhaps time to give me a call.
Website design and website marketing are two different skill sets. That is why web designers pass clients to us. Get in touch and I can tell you how we could help you.
This is one of a series of articles that deal with common issues when promoting your business online. We hope that you found it useful. Go to our online marketing tips to see previous pieces of advice. If there are any topics that you would like covered, please let us know.
If you need to promote your business online, then contact us.