How Many Hits Do You Get?

Website Hits

You may have been told how many hits your website gets. You may have asked someone to increase the number of hits to your website. Unfortunately, "hits" is a meaningless number.

As an example, which is better: £100 or £100,000? Now what if I told you that this referred to the size of your overdraft? See how the context changes everything. It is exactly the same with hits on a website.

Spend 1 minute reading the following. It could save you a lot of time and money.

We find three main reasons why website owners are told about "hits". It is because the people looking after their web marketing are:

  • Lazy and slap-dash;
  • Don't understand what they are talking about; or
  • Misleading you by using the biggest numbers available.

Possibly a combination. I'll leave you to decide.

The excuse that that is what you call it, is both insulting to you, and ignores the important facts below. So is the naive assertion that "the number of hits is rising".

If you don't care about your website marketing, then it's not really an issue. However, you wouldn't have read this far, would you?

A hit is a count of the technical components that make up the jigsaw that is your webpage. This number can be easily manipulated (to your detriment) to make it bigger. However, a hit is not a person; it will never make an enquiry, and it will certainly never buy anything.

The numbers that you should be given, the statistics that are meaningful, include the number of visitors, the number of pages they looked at, and for how long. Other terms that should be familiar include "bounce rate".

If everything appears to be OK, then congratulations. Although this is how it ought to be, so many website owners are given an artificially rosy picture. If so, I would suggest that you first contact whoever looks after your website, and ask for an explanation.

By Kenneth Mackay, 25th March, 2014

This is one of a series of articles that deal with common issues when promoting your business online. We hope that you found it useful. Go to our online marketing tips to see previous pieces of advice. If there are any topics that you would like covered, please let us know.

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