Upper Case, Lower Case, Mixed Case

Capital Punishment

Every page on your website has a name. This name is made up of a combination of letters (and sometimes numbers). Often this name is something meaningful, like "ContactUs". Or perhaps "contactus", or maybe "Contactus" or "CONTACTUS". It doesn't really matter, does it; they are all the same anyway? NO!

If your website is not set up to properly deal with variations in the case used, then you are reducing your search engine effectiveness.

Spend 1 minute checking out the case sensitivity of your website.

To see how things should work, visit http://www.initiative2.com/aberdeen-seo.asp. Note that "aberdeen-seo" is all in lower case. Now change any or all of those letters to upper case, press Enter, and see what happens. It doesn't matter how you change the case, it always reverts back to lower case. That is what the search engines all have in their results. This prevents any leakage of search engine ranking.

Now visit your own website, and do something similar there.

There are probably four possibilities as to the outcome, in increasing order of seriousness:

  • Your website behaves correctly, as in the example above, displaying the same page as the original, with the case reverting to the original;
  • A different page is displayed than the original (this is a whole different can of worms), with the case staying as you had changed it;
  • The same page as the original is displayed, but the case doesn't revert to the original, or;
  • An error (page).

If you have a problem, then I suggest that you speak to whomever looks after your website. This is basic stuff, and you should never suffer because of it.

If you are paying for digital marketing services, have this problem, and have never been made aware of it, then you should seriously question what else is being done on your behalf.

If everything appears to be OK, then congratulations. This is how it ought to be. However, you may now realise that website design and website marketing are two different skill sets. That is why web designers pass clients to us. Get in touch and I can tell you how we could help you.

By Kenneth Mackay, 8th April, 2014

This is one of a series of articles that deal with common issues when promoting your business online. We hope that you found it useful. Go to our online marketing tips to see previous pieces of advice. If there are any topics that you would like covered, please let us know.

If you need to promote your business online, then contact us.

Contact us for an exploratory chat.