Rapid increase in our market share.

Orkney Property Centre, Orkney

Think Like Google

Give Google What it Wants

If you would benefit from better exposure in Google, then it makes sense to play by its rules. The same applies for other search engines and social media as well.

There are three key areas in which what you do may differ from what Google wants.

Spend 1 minute going through the following and consider what you do compared to what Google wants.

What Website Owners (Typically) Regard as Important

  1. They are a business, and want to make money.
  2. A pretty website.
  3. Sales blurb.

What Google Regards as Important

  1. Google is a business; a very successful business. They want to make money, and they do.
  2. A website that has no technical errors and is easily navigable.
  3. Useful content that explains what is in the tin.

How Most Websites Get it Wrong

  1. The biggest common factor is that both website owners and Google are businesses that want to make money.
  2. Style over substance.
  3. Humans can understand "mission statement"-speak; Google regards it as meaningless nonsense.

So what if you are affected? If you don't care about your website marketing, then it's not really an issue. However, you wouldn't have read this far, would you?

  1. Google makes money by helping businesses make money. So help yourself by helping them. Play by Google's rules.
  2. How a website looks can be beneficial, but it should be a minor part of the time and budget you allocate to your online presence. Spend your efforts on productive online marketing.
  3. Create clear, logical groupings of products and services by page and menu option, and explain each one clearly. Each page should be tailored for both Google and your visitors.

For many websites, this may seem a daunting prospect. However, it can and should be done. Sit down with whomever looks after your website, and work out a plan of action.

The biggest change will probably be the realization that you need online marketing. If you don't have suitable resources available, then please give us a call. Initiative2 is Aberdeen's specialist in this area. We've been getting more visitors since 2002.

By Kenneth Mackay, 26th August, 2013

This is one of a series of articles that deal with common issues when promoting your business online. We hope that you found it useful. Go to our online marketing tips to see previous pieces of advice. If there are any topics that you would like covered, please let us know.

If you need to promote your business online, then contact us.