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Don't you wish that you had taken up the last offer you received like this? It would have solved all of your problems.

Or are you glad that you took up the offer? It produced great results, didn't it? What do you mean "no"?

This is not a criticism of unsolicited promises of a fantastical nature. After all, the people doing it probably make a lot of money. My concern is that it shouldn't be from you. If you are going to invest in online marketing, please do it wisely.

Spend 1 minute considering the following.

  • If it sounds too good to be true, then it probably is;
  • If it doesn't seem a lot of money to risk (lose), then that is what you will probably do (lose).

You may wonder why I can make these assertions without knowing anything about what you have been offered. That question answers itself; the people offering you their miracle solution know nothing about you, your market, nor what you have been doing.

This online marketing tip has been prompted by a recent online discussion to which I've contributed. Someone had been sold "the latest thing" in SEO, only for it not to deliver. They were not alone. And they won't be the last.

If you haven't fallen foul of false promises, then congratulations. But what if you have? If you don't care about your website marketing, then it's not really an issue. However, you wouldn't have read this far, would you?

Usually I would suggest that you first contact the provider, ask for an explanation, an improvement, and cancel if you are not satisfied.

Initiative2 can provide an independent review of your situation. However, for most businesses, this is simply formalizing the obvious. If your current provider can't do what you expect, then detailing their many failings is unlikely to progress matters.

Remember that this applies not only to websites, but also to social media and online advertising such as Google AdWords.

If you need help with your online marketing, either from scratch or to recover from a botched attempt by others, please get in touch and I can tell you how we could help you.

By Kenneth Mackay, 7th October, 2014

This is one of a series of articles that deal with common issues when promoting your business online. We hope that you found it useful. Go to our online marketing tips to see previous pieces of advice. If there are any topics that you would like covered, please let us know.

If you need to promote your business online, then contact us.

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