I would have no hesitation in recommending Initiative2.

LFI Creative, Aberdeen

What Does Google Display About Your Business Name?

What does Google display when someone searches for your business?

We all use Google to look for other businesses. You might even undertake search engine marketing to get more visitors. But when did you last search for your own business in Google?

Spend 1 minute going through the following checks. Go into Google as usual, and search for your business name. Have a close look at everything that appears on the first page. Is everything there that you would expect? Is there anything there that you rather wasn't?

Any content that is displayed from your business's website or social media pages, is under your control. However, Google might not be showing the pages that you would prefer. Even worse, other webpages, be they on directory sites, reviews, or whatever, might be saying things that you really don't want people to see.

If everything appears to be OK, then congratulations. But what if you have a problem? If you don't care about your website marketing, then it's not really an issue. However, you wouldn't have read this far, would you?

Usually I would suggest that you first contact whomever looks after your online marketing. However, you really shouldn't have to bring this to their attention. Indeed, you really shouldn't be suffering from this issue. So what should you do?

Firstly, are there any aspects that you consider might require legal advice? If so, speak to someone. Even so, it might well be worth considering the online marketing approaches below, as well.

If the issue is something like a wrong address or phone number, then it is best to first visit the site, and try and make contact with them to arrange a correction.

If the issue is more one of perception or opinion, such as on a review site, then neither of the above two options seem to have much effect. Your only option then is to try and get "better", more favourable web pages, higher up in Google, thus moving the "bad" ones down onto page 2 and below.

This approach is an implicit benefit of good online marketing. Not only is it important to appear high up, but you don't want anything unhelpful to be easily found either.

If you need help with the above, please get in touch and I can tell you how we could help you.

By Kenneth Mackay, 21st October, 2014

This is one of a series of articles that deal with common issues when promoting your business online. We hope that you found it useful. Go to our online marketing tips to see previous pieces of advice. If there are any topics that you would like covered, please let us know.

If you need to promote your business online, then contact us.