I would recommend every business to carry out a review of their website with Initiative2.

Granite PR, Aberdeen

What Is Your SEO Score?

You are able to check your SEO score online, for free. Indeed, there are many sites that offer this service. So what is your SEO score?

Spend 1 minute going through the following. I have listed a selection of sites that offer this service. Click one or more, and follow their instruction.

So what did you discover? And what should you take away from this exercise?

First, and most importantly, if you search online for such services yourself, many of the sites that are listed are blocked by our anti-malware software; so beware.

Second, we neither condone nor condemn the above sites. They are simply a random selection. We have absolutely no relationships with any of them, at all.

Your score may well be (considerably) different in each, depending upon how they choose to calculate your score. However, it probably confirms your suspicions that you're not doing as well as you would like.

So why do companies offer these free services? Probably to encourage you to then sign up to their paid-for services.

What do you want to achieve when checking your score. Presumably you want to achieve a score of 100%. Job done.

But just let's think this through. Assuming that you spend enough time and money to achieve 100%, then what? If you can do it, so can anyone else. Everyone can be at 100%. So who ranks highest then?

A good score doesn't automatically correlate with a good ranking position. Conversely, we have seen many sites that rank very well, but which are given poor scores by these services.

This is a fundamental issue with these algorithmic calculations; they (can) only look at part of the picture. To succeed in Google, you don't have to be "the best"; you have to be better than your competitors for each particular search term.

Having said that, such services can be useful for identifying fundamental issues. Indeed, we spend a lot of money on professional tools and services that allow us to analyze our clients' sites. This does mean that we should find more issues (and actually know what to do about them) than can be found by the free tools.

If you are happy with your situation, then great. But what if you have a problem? If you don't care about your website marketing, then it's not really an issue. However, you wouldn't have read this far, would you?

Usually I would suggest that you first contact whomever looks after your website. However, you may now realise that website design and website marketing are two different skill sets. That is why web designers pass clients to us. Get in touch and I can tell you how we could help you.

By Kenneth Mackay, 2nd December, 2014

This is one of a series of articles that deal with common issues when promoting your business online. We hope that you found it useful. Go to our online marketing tips to see previous pieces of advice. If there are any topics that you would like covered, please let us know.

If you need to promote your business online, then contact us.