Back to Basics

Online Marketing: This is the Year to Finally Give Up

You read these website tips because you want to get more visitors to your website. However, sometimes it is good to go back to basics.

The harsh reality is that if you don't do online marketing properly, then you would probably be better off doing nothing. Think how much time and money that could save you!

Spend 1 minute thinking about which direction you want to take. If taking the initiative to develop your business is not in your plan, then you wouldn't be reading this. However, if you finally want to do it right, please continue below.

If you are serious, then there are three key things that you can do, right now:

  1. Visit our previous online marketing tips;
  2. Really think about what you what to achieve online, and;
  3. Book on a free seminar in Aberdeen on Wednesday 28th January.

The first gives you bite-sized pieces of information that you can use to evaluate what you currently do, and to assess those who undertake your digital marketing.

The second is personal to you. However, I would suggest that having a prettier website, more followers on Twitter, video on every page, or anything like that, is not the answer. They may be possible means to an end, but what you really want to achieve will probably be more leads and more sales.

The third is being run by Aberdeen City Council at Marischal College. It is part of their "Business Boosters" programme. I have been asked to talk this year about what really works online. However, there will be lots of time for questions.

1200 - 1400 Wednesday 28 January 2015

  • Websites, Facebook and the rest; are you unhappy with the results?
  • Do you receive emails and phone calls promising your miracles?
  • Does the man down the pub tell everyone what they should be doing?
  • Are you totally confused?

Then this event is for you.

With over 12 years' online marketing experience, Kenneth Mackay of Aberdeen-based Initiative2 will demystify the murky world of digital marketing.

After a brief presentation, he will open the floor up to questions, so come prepared.

Following last year's double sell-out event, we expect places to go fast.

Please register at

Importantly, all of the above are free.

To really accelerate your online marketing, you need specialist advice. Website design and website marketing are two different skill sets. That is why web designers pass clients to us. Initiative2 has been successfully helping clients for over 12 years. Get in touch and I can tell you how we could help you.

By Kenneth Mackay, 20th January, 2015

This is one of a series of articles that deal with common issues when promoting your business online. We hope that you found it useful. Go to our online marketing tips to see previous pieces of advice. If there are any topics that you would like covered, please let us know.

If you need to promote your business online, then contact us.

Contact us for an exploratory chat.