You have actually reduced my costs.

TJ Chauffeur Express, London

Should We Use Video?

Some of you would like to receive our fortnightly online marketing tips as a video message. Let me know what you would prefer.

A sample video is below. It is me explaining our approach to online marketing. Do you feel it is better than reading what I have to say?

Aberdeen businesses: stop wasting money on online marketing.

Please give me your feedback

This made me think that it was time to discuss the place of video in your online marketing. There is much talk about the benefits of using video. Indeed, if you add video, then you will succeed.....or at least that is what they would have us believe.

Is it right for you? What should you consider? Spend 1 minute going through the following before you decide.

The first thing is, what type of video? Most people think of a film of people. However, a cartoon or animation may be more appropriate.

If you have a video of people, who should they be? It could be you, a member of staff, a customer or supplier, or even a paid actor. Much depends upon your personality and confidence, as well as the message you wish to convey.

What about the technical production aspects? You can shoot decent video on a smartphone. Or you can engage the full studio experience. There are lots of options in between. Remember, there is also editing, sound, captions, etc. The availability of skills and budget will have a bearing.

Once you have your video, where do you host it? Popular options include YouTube. There are technical issues with hosting it on your own site. Again, it is a balance; different options have different pros and cons.

Finally, and this should actually be the very first question, what is the purpose of the video? Is it to grow brand awareness, generate enquiries, or make sales? We have seen so many videos that don't deliver on their commercial goal. A "good" video doesn't necessarily mean good results.

If you use video, and the results are spectacular, then congratulations. But what if this is not the case? If you don't care about your website marketing, then it's not really an issue. However, you wouldn't have read this far, would you?

I don't know who to suggest you contact. It depend upon where the problem actually is. You probably need a dispassionate third party to review the situation. Someone who understands all of what is involved, and can direct you and your supplier accordingly.

You may now realise that website design and website marketing are two different skill sets. That is why web designers pass clients to us. Get in touch and I can tell you how we could help you.

By Kenneth Mackay, 4th August, 2015

This is one of a series of articles that deal with common issues when promoting your business online. We hope that you found it useful. Go to our online marketing tips to see previous pieces of advice. If there are any topics that you would like covered, please let us know.

If you need to promote your business online, then contact us.