Rapid increase in our market share.

Orkney Property Centre, Orkney

Online Marketing Summit

You may not have the time or budget to do this, but you can learn a lot from those who do. We offer a one-day online marketing summit for £2,000.00 plus VAT and expenses. Spend 1 minute going through the following to see how you can apply the benefits of this to your business.

We shall ask the following questions, and you can suggest the answers that could be applied to your business.

Why is it held?

Online marketing is key to most modern businesses. If it works, then successful businesses want to do more, even better. Most online marketing isn't working, so they need to do something before they are left too far behind.

The above applies to all businesses, even yours. Therefore such an exercise is applicable to all, and you should do something.

Who invites us?

Since the key driver is the growth of the business and its bottom line, it could well be the managing or finance director. However, a proactive marketing director is another possibility.

In your business, perhaps you wear many hats. If so, then you have to step back, and assess how well you are performing when wearing the online marketing hat.

Why are we invited?

To provide an unbiased, external appraisal, with no hidden agenda. Specifically, they must think that our knowledge and experience can add considerable value. Facilitating a frank and open discussion and the exchange of ideas, can often break a log-jam.

In a larger organisation, different departments can become disconnected. In smaller organisations, often they can be too close, with personal interaction getting in the way.

Who attends?

All stakeholders, both internal and external. The involvement of senior decision makers is almost essential for success.

You can bring everyone together yourself. However, you do need someone to act as a catalyst. Who should that be?

Where is it held?

It should be somewhere free of all interruptions. The whole day will be intense, and must be free of any distractions.

Many smaller business struggle with this, but it is a necessary investment. External meeting rooms are available.

What is the purpose?

Identifying failures and weaknesses, as well as strengths in the existing setup. Introducing new thinking and laying out a coherent strategy for the short, medium and long-term.

The above applies to all businesses, even yours. Therefore such an exercise is applicable to all.

What are the benefits?

Everything is measured in terms of the return on investment.

The most obvious and immediate benefit would be stopping things that don't work. These may often be sacred cows, but they should be sacrificed.

If a team is involved, then only a slight improvement in their productivity pays for the exercise.

The introduction of positive actions turns it into a revenue generating machine.

For many businesses, especially smaller ones, the key benefit is viewing online marketing as an investment rather than a cost. Then you make decisions based on the ROI rather than immediate expense.

What next?

If you are happy with your situation, then congratulations. But what if you have a problem? If you don't care about your website marketing, then it's not really an issue. However, you wouldn't have read this far, would you?

If the above approach appeals to you, then please get in touch. If you would rather do something yourself, then you now have the framework within which to do so.

By Kenneth Mackay, 15th September, 2015

This is one of a series of articles that deal with common issues when promoting your business online. We hope that you found it useful. Go to our online marketing tips to see previous pieces of advice. If there are any topics that you would like covered, please let us know.

If you need to promote your business online, then contact us.