Why Do You Have a Website?

This might seem a stupid question. So I will ask it 3 times. In 3 different ways. It's a simple question. There should be a simple answer.

Spend 1 minute going through the following. Then decide whether the advice you've been given elsewhere was stupid.

This applies to all internet activity: website, Twitter, Facebook, AdWords. Everything. Just replace the word "website" with whichever activity you are analysing.

Why Do You Have a Website?

When I ask this, people look at me as though I have 2 heads. Wouldn't you? It's so obvious. So obvious, that few people have an exact answer. Few that address business issues. "Everyone else has one" and "you need one these days" aren't real answers.

How were you persuaded to have a website?

Now let's re-phrase the question. This will help you fix things.

What Is the Purpose of Your Website?

Most people talk about "telling people what we do". Often it is to "get more enquiries". These are weak, vague statements. A bit like wanting to be a better person. Even "to sell online", if you have a shop, is just an aspiration.

What commercial benefits does your website deliver to you?

So let's re-phrase the question. This will help you fix things.

How Does Your Website Help Your Business?

Most people should be depressed by now. In 13 years I have met very few business owners who are happy with the truthful answer to this question.

3 simple variations on the question "why do you have a website?". You've answered them, and you don't like the answers.

So how do you fix things?

A website should be a business asset. It should generate more revenue that it costs. If it doesn't, stop. Or invest in a structured online marketing campaign to achieve that goal.

If everything appears to be OK, then congratulations. But what if you have a problem? If you don't care about your website marketing, then it's not really an issue. However, you wouldn't have read this far, would you?

Usually I would suggest that you first contact whomever looks after your website. However, you may now feel that this is where the problem lies. Website design and website marketing are two different skill sets. That is why web designers pass clients to us. Get in touch and I can tell you how we could help you.

I hope that everything is in order with your website, but if not, at least you now know, and I look forward to hearing from you.

By Kenneth Mackay, 13th October, 2015

This is one of a series of articles that deal with common issues when promoting your business online. We hope that you found it useful. Go to our online marketing tips to see previous pieces of advice. If there are any topics that you would like covered, please let us know.

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