You Must Have a Mobile-Friendly Website

Or do you........?

If you haven't been sold a mobile-friendly website, then you will have had people trying to sell you one. If not, you soon will. It is the latest must-have thing. But why?

Spend 1 minute going through the following. Once you understand what's what, then you shouldn't feel pressured into making what could be a very bad decision.

It was recently announced that over half of internet browsing is now done on mobile devices. These are smaller and work differently than traditional computers. Therefore there are possible reasons for enhancing what you have. Remember though, that your current website probably works OK on mobile.

Google have also announced that "mobile-friendly" websites will appear higher up in the search results. Again, this seems like a reason to do something, but it only applies to someone searching on a mobile device.

If the 2 statements above are the only things you consider, then prepare to be disappointed.

  1. Although half of internet browsing might be on mobile, what is the percentage for your site? Different industries, geographies and demographics have wildly different results. If all of your traffic is on mobile, then there is a stronger argument than if it is only a few people.
  2. It has been claimed that there are far fewer searches done on mobile than on computers. If you get a new website to get more search visitors, then it's unlikely to work.
  3. Any change to a website, especially when creating a new one, can lose you everything that you currently have in the search engines.
  4. What about the other 200+ factors that Google takes into account? It's not a one-trick mobile pony.
  5. Many "mobile-friendly" websites turn out not to be mobile-friendly after all!

It is obvious what's in it for someone selling you a mobile-friendly website. But what's in it for you? You should expect a better user experience on mobile devices, but not necessarily one that makes you more money. Other than that, unless lots of other things have been taken into account, and properly implemented, you will probably be in a worse position than when you started.

In conclusion, if you are considering a new website, then making it mobile-friendly should be a requirement. If you simply want more visitors, more enquiries, and more business, then for most websites, going mobile-friendly should be way down the list of things to do.

If your website is delivering everything that you hoped, then congratulations. But what if you have a problem? If you don't care about your website marketing, then it's not really an issue. However, you wouldn't have read this far, would you?

I would suggest that you don't deal with anyone who sells you the idea based on the two naively simplistic statements at the top. They have missed the point. Website design and website marketing are two different skill sets. That is why good web designers pass clients to us. Get in touch and I can tell you how we could help you.

By Kenneth Mackay, 27th October, 2015

This is one of a series of articles that deal with common issues when promoting your business online. We hope that you found it useful. Go to our online marketing tips to see previous pieces of advice. If there are any topics that you would like covered, please let us know.

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