You have actually reduced my costs.

TJ Chauffeur Express, London

When to Start Recording Site Visits

There are lots of ways to record visits to your site. Some are free, some cost money. Some are simple, some are very comprehensive. So when should you start using them?

Let's be clear about this. You do not need to record site visits to undertake online marketing. Just like a hillwalker doesn't need a map....until they get lost, and require lots of trouble and expense to rescue them. So when should you start recording site visits?

Spend 1 minute going through the following. It will explain why you should do this, what you should be looking for, and when you should start.

If you don't do it already, then then the answer is right now. Once a site visit has happened, that information has gone for good. Every day that passes without being recorded, you are throwing away valuable marketing data.

If you do record site visits, then check that it is saving things in a way that is useful to you.

Imagine that you are that hillwalker. A map shows you where you have been, where you are going, and how to get there.

A map doesn't stop you falling down a hole, or a sudden change in the weather. It tells you where you were when that happened, so you can take sensible actions. It stops you lurching on blindly.

A map is also useful if you repeat a journey. You avoid any pitfalls, and can try different routes.

Now that we understand the benefits of using a map (recording site visits), let's decide what sort of map we need.

A world map is of no use if you are looking for a street in a town. Bigger doesn't always mean better. You want to record site visit data that is relevant to you.

Is it up-to-date? An antique map of Aberdeen in 1600 is not going to help you get around the modern city. Although much information about website visits has remained constant, there are always new browsers and operating systems, etc., which you will want to record.

If your map is made of paper, isn't waterproof, and is used a lot, then it won't last long. Then you are back to square one. Some site visit systems delete data after 30 days.

Finally, can you read a map? On large ships they navigate by electronic maps. However, they still keep paper charts, just in case the system fails. There is a big difference between reading things off a screen, from actually having to work it out and interpret it yourself.

This is the crux of the matter. For successful online marketing, you have to both record what you are doing as well as being able to make sense of it. Not just as an historic record, but as a means to decide what to do next, and how.

If everything appears to be in order, then congratulations. But what if you have a problem? If you don't care about your website marketing, then it's not really an issue. However, you wouldn't have read this far, would you?

Take action today. If you want to record site visits to inform your current or future online marketing, then speak to a specialist online marketing person. Sadly, we have come across some who have not implemented or analysed site visitor information, so be very specific in your instructions.

Web design and online marketing are two different skill sets. That is why web designers pass clients to us. Get in touch and I can tell you how we could help you.

By Kenneth Mackay, 24th November, 2015

This is one of a series of articles that deal with common issues when promoting your business online. We hope that you found it useful. Go to our online marketing tips to see previous pieces of advice. If there are any topics that you would like covered, please let us know.

If you need to promote your business online, then contact us.