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Aberdeen Watersports, Aberdeen

Who Owns Your Facebook Page?

Who owns your business's Facebook page? Probably not the business.

Spend 1 minute going through the following to understand how exposed you might be to this issue.

If you don't use Facebook for your business, then this doesn't concern you. If you do, then you probably have a problem.

If you are using a personal page for your business, then you have additional problems.

If you use Facebook advertising, and it works, then you could have serious problems.

Many businesses have had someone else set things up for them. Even if this has even been done properly, you could have a problem.

Facebook requires that business pages and adverts are set up via a personal Facebook account. This is intended as a validation. However, unless certain things are done, it means that those pages and adverts belong to whomever set them up. If that wasn't you, then you could have a problem.

If your Facebook was set up by a member of staff who no longer works for you, or someone with whom you've lost touch or fallen out with, or an agency that has closed down or you no longer want to use, then this could apply to you.

If you don't use your Facebook business page or adverts, then it might not be such an issue. But what if the actual owner starts doing things with them that you don't want done?

This is the worst case scenario. But what if you want to do something, and can't get in? That's why I'm flagging this up. Do something about it now, when you have the time.

I'm not saying that the person who set things up will hold you to ransom. I'm just pointing out that because of an oversight, laziness or ignorance, you might not actually own what you think you do. If Facebook is important to your business, and you are investing time and money into it, shouldn't you have control?

If everything appears to be OK, then congratulations. But what if you have a problem? If you don't care about your online marketing, then it's not really an issue. However, you wouldn't have read this far, would you?

If you have a good relationship with the person who set things up, then speak with them first. Otherwise you are on your own. If you need help, or want to discuss your options, get in touch and I can tell you how we could help you.

By Kenneth Mackay, 17th May, 2016

This is one of a series of articles that deal with common issues when promoting your business online. We hope that you found it useful. Go to our online marketing tips to see previous pieces of advice. If there are any topics that you would like covered, please let us know.

If you need to promote your business online, then contact us.