Used their knowledge and experience to check on the performance of our website and provided an informative, helpful report with a large number of useful, positive suggestions.

Kellas Partnership, Inverurie

QR Codes

Initiative2 QR code.

Do you remember QR codes? Those were a type of barcode that you scanned with your mobile phone to take you to a website.

Whatever happened to them?

They're still around, but the novelty has worn off. More importantly, people didn't use them; they were too much trouble.

Were you persuaded to set one up, and put it on your brochure, website, business card and t-shirt?

Spend 1 minute thinking about what else you've been coerced into spending money on. Things that you were told that you must have. Things that didn't deliver. Things that were a waste of time. This happens a lot with online marketing.

If you've never been caught out, then congratulations. But what if you've been getting bad advice? If you don't care about your online marketing, then it's not really an issue. However, you wouldn't have read this far, would you?

This is not a situation where you want to speak to those who gave you the advice in the first place. You should speak with someone else. Someone independent. Someone who tries to align your online marketing with your business goals.

Initiative2 helps people like you. We can be the voice of reason, using our experience to avoid the "me-too" approach that you've been subjected to.

By Kenneth Mackay, 12th July, 2016

This is one of a series of articles that deal with common issues when promoting your business online. We hope that you found it useful. Go to our online marketing tips to see previous pieces of advice. If there are any topics that you would like covered, please let us know.

If you need to promote your business online, then contact us.