I would recommend every business to carry out a review of their website with Initiative2.

Granite PR, Aberdeen

Does Online Marketing Work?

Online marketing can work. It can work very well. But you should assume it doesn't.

I make my living from online marketing. Spend 1 minute reading why I am telling you it might not work for you.

If you assume that online marketing won't work for you, then you are less likely to do the wrong thing. You will question what you are being sold. You will decide whether it is likely to make you money.

Some people will now say, "but you will miss out on opportunities". These might be the same people who persuaded you to do things before that didn't work.

Have you done Facebook or Twitter or mobile websites or link building or video or something else? Did you do it because everyone else was doing it? Did you do it because someone contacted you with it as the next big thing? Did it work?

For some people it will have been a fantastic success. For the other 99.999%.......

How can you avoid such mistakes in future? You don't have the technical knowledge, and you have to do something.

Online marketing is no different from any other business decision.

Ignore the jargon. There is an element of risk, but that is usual in business. Ask yourself whether the risk is worth it.

If this is how you approach your online marketing, then congratulations. But what if you simply react to sales pressure? If you don't care about your online marketing, then it's not really an issue. However, you wouldn't have read this far, would you?

You now have the confidence to question one-size-fits-all online marketing. I look forward to hearing from you.

I have doubts about my online marketing.

Call with any questions.

Now is the time to take control.

Call 01224 820 960 for a complimentary chat.

By Kenneth Mackay, 2nd May, 2017

This is one of a series of articles that deal with common issues when promoting your business online. We hope that you found it useful. Go to our online marketing tips to see previous pieces of advice. If there are any topics that you would like covered, please let us know.

If you need to promote your business online, then contact us.