We shot up the Google rankings and have since won business .... and would recommend them to all bar my competition.

Tim Waters, Inverurie

Where Do Your Website Visitors Come From?

I'm not talking about coming from links, or organic search, or social media, or pay-per-click advertising. I'm asking about geography.

What if your visitors are coming from the wrong place? Spend 1 minute considering this.

Most people are concerned about the number of visitors to their website. If the number goes up, then that is good.

There are 196 countries in the world. Initiative2 gets visits from people in three quarters of these, every month. But how many are worth having? How many are from potential clients?

Now think about it on a national level. If you're based in Aberdeen, and you do work locally, then how many visits from people in Liverpool will result in business for you?

In the most extreme case, you might only visit customers within 15 miles of your base. This means that if you are based in Ellon, then visits from anyone south of Aberdeen, are worthless.

The number of visitors to your site can go up, but will it make a difference? You need more visitors from your target geographic area. That is what you should be measuring.

You should be able to get this information from your website statistics, or Google Analytics.

If you get enough visits from local people, then congratulations. But what if you don't? If you don't care about your online marketing, then it's not really an issue. However, you wouldn't have read this far, would you?

To get more visits from the right area, you must do local SEO. You must target local people.

Call with any questions.

Now is the time to do something about it.

Call 01224 820 960 for a complimentary chat.

By Kenneth Mackay, 16th May, 2017

This is one of a series of articles that deal with common issues when promoting your business online. We hope that you found it useful. Go to our online marketing tips to see previous pieces of advice. If there are any topics that you would like covered, please let us know.

If you need to promote your business online, then contact us.