Used their knowledge and experience to check on the performance of our website and provided an informative, helpful report with a large number of useful, positive suggestions.

Kellas Partnership, Inverurie

Is This a Better Way to Get More Business Online?

Imagine you get 1,000 visitors to your website each month.

For major sites, this would be a pitiful number. For most sites, it's far more than they could dream of. Many don't even know how many visitors they actually get.

Let's ignore that for the moment, and just assume you get 1,000.

Let's also assume that they generate some business for you; 1 customer.

Spend one minute to see how you can double the amount of business your site visits generate.

The obvious answer is to increase the number of visitors. If you double the visits, you should double the business. It makes sense. It is what we have helped businesses do for the last 15 years. And it is difficult.

I'm not saying you should stop trying to increase the number of visitors. Far from it. But let's look at an alternative approach.

Let's assume that out of your 1,000 visitors, only one becomes a customer. Traditionally you would have to get 2,000 visits to get 2 customers. However, let's look at this a different way.

If 1 out of your 1,000 visitors becomes a customers, this means that 999 didn't.

Why is this; one person has become a customer, so why not more?

This is the very question you must ask yourself. Then you should improve things. Surely you can do something to get just one of the other 999 visitors to join that solitary customer.

This approach is known as "Conversion Rate Optimisation" ("CRO"). If you can get just 1 more of your visitors to become a customer, then that would be a 100% increase. Where else can you get results like that in your business? Just imagine the benefits to you.

So what if you don't have good CRO? If you don't care about your website marketing, then it's not really an issue. However, you wouldn't have read this far, would you?

CRO is looking for the problems with what you currently have. CRO is identifying how to do things better. CRO is best done by someone independent of the current website design, development and support team. CRO is how you can increase your profits.

By Kenneth Mackay, 11th July, 2017

This is one of a series of articles that deal with common issues when promoting your business online. We hope that you found it useful. Go to our online marketing tips to see previous pieces of advice. If there are any topics that you would like covered, please let us know.

If you need to promote your business online, then contact us.