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Scott Thomson, Aberdeen

When is Your Contract Up?

If someone is doing your online marketing, social media, SEO, or Google AdWords, then you are probably tied into a contract. Even if you are unhappy with their performance, you must remain for a certain number of months.

Spend 1 minute just thinking about this.

It is not uncommon for contracts to roll-over. If you don't cancel in sufficient time, then it is automatically renewed for another year.

If you still have 11 months to go with your current supplier, then it seriously limits what can be done. After all, you don't want to compete against yourself.

There isn't much we can do to help you get out of a bad deal. I'm just flagging it up as something for you to be aware of, and to take action early enough to give you options.

We have come across situations where even after cancelling, someone was still stuck with their supplier, because they had several different services with them, and only some had been stopped.

To avoid such situations, we don't tie our clients into a fixed-term contract. If we do our job well, then it is unlikely that they will leave, so we don't rely on small print. We raise an invoice, and if it's paid, we continue.

If you're not tied into a restrictive contract, then congratulations. But what if you are? If you don't care about your online marketing, then it's not really an issue. However, you wouldn't have read this far, would you?

I would suggest that you first contact whomever the contract is with, just to clarify what's what. Once you know when and how you can get out, you are able to evaluate alternatives. Get in touch and I can tell you how we could help you.

By Kenneth Mackay, 22nd August, 2017

This is one of a series of articles that deal with common issues when promoting your business online. We hope that you found it useful. Go to our online marketing tips to see previous pieces of advice. If there are any topics that you would like covered, please let us know.

If you need to promote your business online, then contact us.