Solved problems in relation to my website and search engine results that no one else from a number of rival companies has been able to get anywhere near finding a solution for.

Myles Edwards, Aberdeen

GDPR

If you aren't sick of hearing about GDPR (General Data Protection Regulation), you will be by the time it comes into law on 25th May, 2018.

Spend 1 minute going through the following to see how it affects you. (It affects everybody!)

If you are an individual, then it concerns data held about you: how it is used, by whom, for what, when, and where.

If you own or run a business, and you hold information on staff, customers, suppliers, etc, then you have a legal responsibility.

If you undertake (online) marketing on behalf of yourself, your organisation, or clients, then you have a legal responsibility.

The scope and reach is much greater than anything that has gone before. It will affect email lists, cookies, and website forms. Not just at the point of creation, but on an ongoing basis, and no longer with an indefinite retention period.

People will have to explicitly grant consent, and renew that periodically. If they decline, or don't respond, then their data must be removed.

There are exceptions to this, but by and large, your policy must be to err on the side of caution.

If you are confident that everything is in order, then congratulations. But what if you have a problem? Specialist legal advice is available, and there are a plethora of consultants offering to help.

Initiative2 falls into neither category, but can certainly help you break the back of this, as far as your online marketing goes. As always, good practice works wonders. Not only will it minimise your exposure to any GDPR issues, but it should also improve your ROI. Get in touch and I can tell you how we could help you.

By Kenneth Mackay, 19th September, 2017

This is one of a series of articles that deal with common issues when promoting your business online. We hope that you found it useful. Go to our online marketing tips to see previous pieces of advice. If there are any topics that you would like covered, please let us know.

If you need to promote your business online, then contact us.