How to Spot Bad Online Marketing Advice

How can you tell if a politician is lying? His lips move. It's an old joke, but perhaps too close for comfort. Sadly it is the same with online marketing.

I'm not suggesting that (most) online marketing advice is lies. Rather it is unlikely to be appropriate for you and what you want to achieve. It is more likely to be what a particular provider is trying to sell.

However, there are some red flags to watch out for. Spend 1 minute to see if you recognise any of these.

  • To get higher in Google, we'll submit your site to the search engine every month;
  • A guarantee you'll be number 1;
  • Facebook or Twitter or LinkedIn or YouTube or Pinterest or Instagram or etc., etc. is all you have to do;
  • You need more likes;
  • Content marketing is what it's all about;
  • We now fly drones as well;
  • Online marketing isn't necessary, and;
  • Bought links and likes.

These are real-world examples of things clients have told us about recently.

Since they approached us, you can tell that they had seen through what was being sold.

Not all of the above is wrong. Some of it is, and some of it will be counterproductive. So how do you decide whether it is good advice?

There are 2 rules of thumb. First, does it sound too good to be true? Second, what is it actually going to do for you?

Get in touch and I will give you my opinion. If you want to use us for anything, then that would be a bonus.

By Kenneth Mackay, 17th October, 2017

This is one of a series of articles that deal with common issues when promoting your business online. We hope that you found it useful. Go to our online marketing tips to see previous pieces of advice. If there are any topics that you would like covered, please let us know.

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