Pay-per-click (PPC) advertising
(Google AdWords is now officially known as "Google Ads". However, many people still use the old name.)
TV, radio and print advertising is "interruption marketing". If someone is desperate for what you do, then they might pay attention. Everyone else ignores you. That's a lot of wasted money.
It is the same with adverts on Facebook, Twitter and LinkedIn.
This is where paid search comes in.
You will be familiar with SEO (search engine optimisation). Someone looking for something, goes into Google to search. When you do that, how far down the page do you scroll?
This is why people want to be "number 1".
Unfortunately, that is no longer enough.
Above the search results, there might be a map. You might not be on it, and it has pushed your listing down the page.
More importantly, at the very top of the page, there can be up to 4 adverts. These are Google AdWords.
Once upon a time, most people didn't click these. Now we are used to them. A whole generation has grown up with them, and they appear on a white background and look just like normal results.
Do you click on them? Even if you don't, your customers do.
It's even more critical on mobile. The advert is the first and possibly only thing you see. And mobile accounts for over half of all searches.
You need to be at the top of the page.
Your only way to do this is by using Google AdWords. But you've got to do it right.
That's where we come in.
Most of our clients have tried and failed elsewhere. Sound familiar?
When done properly, you can target your potential customers by where they are, and by what they are searching. Your advert will only be seen by people who have raised their hand to say, I'm looking for exactly what you are selling.
How great would that be?
But you don't need to be a massive organisation, or even spend a vast amount of money.
Contact us for an exploratory chat.